Marketing for Doctors: A Formula for Success

Posted by HomeRun Creative on Apr 24, 2015 7:00:00 PM

 

Most doctors never considered they’d need a course in medical marketing along with all their other medical school requirements.  Competition is stiff today and to be successful, doctors are realizing they need to embrace marketing. While you don’t have to become an expert, there are a few essential tips that should put you on the right track.

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Topics: Small Business, Marketing Trends

How do I know if my site is mobile friendly?

Posted by Ryan Robe on Apr 24, 2015 1:40:00 PM

Mobilegeddon!!!  Sounds so serious, but what does it really mean?  The short answer is that Google is going to downgrade your ranking in mobile searches if your site is not mobile friendly.  The first question we often hear is, “How do I know if my site is mobile friendly?”  Google has a tool that will tell you.  Go to https://www.google.com/webmasters/tools/mobile-friendly/ or simply Google “Google mobile friendly test.”  Type in your website address and, bam, the verdict will be in. 

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Topics: Insider, Website Design

Creative Approaches to Dental Practice Marketing

Posted by HomeRun Creative on Apr 13, 2015 12:47:38 PM

Dental Practice Marketing can be challenging but there’s no reason it can’t be fun. We all need dental care and most people are not really excited about making those trips to the office. Try to find a way to make current and prospective patients smile or even laugh and it will take the edge off.  The most important thing is for your patients to smile when they think of you. Give them something they would never expect.

Here are some inventive methods for dental marketing. 

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Topics: Social Media Tips, Marketing Trends

How to Build a Medical Practice: 5 Keys to Success

Posted by HomeRun Creative on Apr 13, 2015 11:34:41 AM

Medical professionals spend years in school and many hours training. It feels a bit unfair that at the end of that journey they must also learn how to build a medical practice, be an entrepreneur, and a marketing expert. However, the medical field is a business. Attracting new patients and retaining the current ones is an important key to building a successful medical practice.

  1. You are the Face of Your Practice

  2. Build a Referral Base

  3. Create a Differentiator

  4. Build a Strong Web Presence

  5. Develop a Medical Marketing Plan

 

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Topics: Small Business, Marketing Trends

Tips For Selecting a Healthcare Marketing Agency

Posted by HomeRun Creative on Apr 9, 2015 4:15:00 PM

Medical Marketing has drastically evolved over the past few decades.  It’s hard to believe that in the not-so-distant past, doctors could graduate from medical school, set up a practice and hang a shingle.  They didn’t have to worry about healthcare marketing strategies or finding a healthcare marketing agency.  They relied on a good location, word of mouth and the ever-present need for medical attention to build their practice.  That’s no longer the case.

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Topics: How-To, Marketing Trends

Digital Advertising for Law Firms: Pros and Cons

Posted by HomeRun Creative on Mar 27, 2015 10:00:00 AM

Digital advertising for law firms.

Digital advertising is one of the fastest growing marketing trends for law firms.  You’ve likely heard the buzz and might be wondering what’s it all about. Digital advertising refers to marketing that is digitally displayed. There are many channels for this type of advertising and technology increases the options all the time. Currently, digital advertising is most likely seen on the Internet, smart phones, electronic billboards, and on hand-held devices. 

 

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Topics: Insider, Small Business

Mobile Advertising for Medical Practices: Don't Get Left Behind

Posted by HomeRun Creative on Mar 26, 2015 12:23:00 PM

Medical practices face the same struggles as every business. Among those challenges are marketing. What’s the best way to share the message about your practice? There are many answers to that question and a myriad of possibilities. 

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Topics: Social Media Tips, Small Business

5 Ways to Use Video Marketing for Medical Practices

Posted by HomeRun Creative on Mar 26, 2015 6:30:00 AM

Medical practice marketing ideas have taken an exciting turn and are changing at lightening speed. Gone are the days of monotone voiced statistics and stock photos featuring saccharine smiles.  Today’s marketing is interactive, relatable, and attention grabbing. Video marketing for medical practices has quickly taken the lead in this trend. 

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Topics: Insider, Marketing Trends

Online Marketing for Dental Practices

Posted by HomeRun Creative on Mar 25, 2015 12:55:00 PM

Don't make these dental marketing mistakes

Have you been thinking about online marketing for dental practices and weighing out the options? There’s a plethora of choices and angles to take when you begin to build your presence on the internet. 

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Topics: How-To, Small Business

Online Marketing for Law Firms: 5 Reasons to Use Video

Posted by HomeRun Creative on Mar 13, 2015 12:27:00 PM

 

Marketing Trends for Law Firms

Flourishing law practices are keeping up to speed on current marketing trends. Research shows that 80% research online before making big decisions such as selecting a lawyer. It’s vitally important that your firm have a strong, positive online presence. Web video for law firms is smart, affordable and provides an excellent return on your investment. Using video can greatly enhance your marketing efforts.
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Topics: Insider, Marketing Trends

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