Don't make these dental marketing mistakes
Have you been thinking about online marketing for dental practices and weighing out the options? There’s a plethora of choices and angles to take when you begin to build your presence on the internet.
Here are a few mistakes that dental practices have made.
The internet is huge and it’s tempting to think you need to be everywhere. It’s exciting to start a blog, open a bunch of social media accounts and then purchase some ad space on the side of a few local websites. A few months in, you’ll likely lose your steam and it becomes arduous to keep up with the accounts. How many times have you clicked on a website and found the last blog update was more than a year ago? It doesn’t speak well of the business. It’s better to have a strategic, manageable plan which you analyze and follow through on.
Web video for dental practices is a fantastic way to show off the office space, introduce the doctor and the staff and feature patient testimonials. It’s tempting to think you can shoot the video with your iPhone or digital camera. However, it’s likely that this video won’t show your practice in the best possible way. Professional equipment, lighting, and production will give you excellent results. Remember, the quality of the video reflects the quality of your practice.
The Lone Ranger
Dentists go to school for a long time to learn about dentistry. Office managers train in best business practices. When it comes to online marketing, it’s best to work with someone who has education and experience in that arena. Going it alone is a bad idea. Hire a professional and let everyone do what they do best.
If online marketing is new to you, it’s easy to assume that the costs must be high. However, digital marketing for dental practices can be far more cost effective than traditional avenues. There are many options that are free or very low cost. Additionally, you have a lot more freedom to select services and bundles analogous to what you are comfortable spending.
Search Engine Optimization (SEO) is constantly evolving. You can read an article from a year ago that contains facts that are no longer true. Search engines often change the way they crawl and rank sites. Google offers certifications in AdWords and Analytics. Work with someone who is properly qualified so that your site will enjoy the benefits of a strong SEO ranking.
Digital marketing for your dental practice will provide excellent results only if it is properly executed. You don’t have to go it alone. Consider hiring a reputable agency to work with you on your marketing plans.