Online Marketing for Law Firms: 5 Reasons to Use Video

Posted by HomeRun Creative on Mar 13, 2015 12:27:00 PM

video marketing trends


Marketing Trends for Law Firms

Flourishing law practices are keeping up to speed on current marketing trends. Research shows that 80% research online before making big decisions such as selecting a lawyer. It’s vitally important that your firm have a strong, positive online presence. Web video for law firms is smart, affordable and provides an excellent return on your investment. Using video can greatly enhance your marketing efforts.

 50% of Users Watch Business Related Videos on YouTube Once a Week. 75% of Users Visit the Marketer’s Website after Viewing a Video 

Why use video?

It's Personal

People like to do business with people they can relate to and feel they can trust. Video gives you an opportunity to create an emotional connection with your potential clients.  It’s the perfect way to introduce yourself, tell your story, express your passion for law and share some personal anecdotes.

It's Versatile

Videos can be produced in many formats and used for websites, social media, email campaigns, and in other forms of digital marketing.  Video can also be used to produce television commercials and videos for office waiting rooms. There are countless ways you can utilize videos.

 It’s Cost Effective

The time has come to move beyond expensive yellow page ads. For far less investment you can produce a beautiful video that will do a much better job reaching your target audience.

 It’s Genuine

Customer testimonials provide both credibility and an emotional appeal. Create videos of your clients telling the world how your firm solved their challenges and impacted their lives in a positive way. 

 It’s Current

Video marketing is on an upswing and shows no signs of slowing down. Stay ahead of the crowd and be sure to include video in your marketing plans. 

 Video is an excellent way to provide a personal touch to your marketing messages. Placed correctly, video can also assist with your SEO. It’s strongly encouraged that you work with a professional agency to achieve maximum success.  An agency with experience in online marketing for law firms has the proper equipment, lighting and expertise to produce quality videos in a variety of formats. 

   Download Free E-Book

Topics: Insider, Marketing Trends

Follow Us

<h1>Homerun Creative Services Blog</h1>

Subscribe to Email Updates

Free E-Book in Video Marketing Strategies

Recent Posts

Follow Us