Learn How To Determine your Marketing Goals

Posted by HomeRun Creative on Feb 26, 2015 2:25:00 PM

Every business, no matter the size, needs to have a marketing plan. How are people going to hear about your product or service? Don’t leave it up to chance. It’s important to define your brand message and then your marketing plan determines how you will share it with the world.

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Topics: Insider, Small Business

Media Buying Campaign Checklist

Posted by HomeRun Creative on Feb 25, 2015 12:26:00 PM

Media Buying Campaign Checklist

Before you sign any contracts with media sales reps, take a few minutes and consult this checklist of media buying tips.  Be sure you have all your ducks in a row, T's crossed, or insert any other cliché' about being properly prepared. Let's be honest, media buying can be expensive. It's important to be strategic and wise about your decisions. 

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Topics: How-To, Traditional Advertising

Creating TV Commercials for your Small Business

Posted by HomeRun Creative on Feb 20, 2015 12:09:00 PM

Are you interested in creating TV commercials for your small business?  It's an exciting process that can be a lot of fun.  Before you get started, there are a few things to consider.

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Topics: How-To, TV Advertising, Small Business

Buying Airtime on Broadcast vs. Cable

Posted by HomeRun Creative on Feb 18, 2015 1:42:00 PM

Thinking about buying television airtime?  It can feel like a huge, scary venture for someone who’s never undertaken this task before.  There’s a lot of information and new terms to learn.  Here are a few tips that will help you in the decision making process.

The Difference Between Cable
and Broadcast Television

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Topics: How-To, TV Advertising, Traditional Advertising

How to Buy Local Ads on a Budget

Posted by Deanna Van Pyrz on Feb 13, 2015 4:32:00 PM

 

How to Buy Local Ads on a Budget

Planning an effective TV advertising campaign can feel like a daunting task for the small to mid-sized business. Often, you tend to think that TV advertising is only for the big guns or the national companies. Twenty years ago, that was probably true. Thankfully, there are now affordable options that allow almost any business to get into the TV advertising game.  

Step One: Budget

Before you pick up the phone or send a single email, set your budget. You need to have a realistic idea of how much you can spend. Otherwise, you might find yourself talking with an enthusiastic salesperson that convinces you to overspend. Many experts in the field recommend that you use a percentage of your operating costs when setting a marketing budget.

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Topics: How-To, Traditional Advertising, Small Business

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