Every business, no matter the size, needs to have a marketing plan. How are people going to hear about your product or service? Don’t leave it up to chance. It’s important to define your brand message and then your marketing plan determines how you will share it with the world.
Media Buying Campaign Checklist
Before you sign any contracts with media sales reps, take a few minutes and consult this checklist of media buying tips. Be sure you have all your ducks in a row, T's crossed, or insert any other cliché' about being properly prepared. Let's be honest, media buying can be expensive. It's important to be strategic and wise about your decisions.
Are you interested in creating TV commercials for your small business? It's an exciting process that can be a lot of fun. Before you get started, there are a few things to consider.
Thinking about buying television airtime? It can feel like a huge, scary venture for someone who’s never undertaken this task before. There’s a lot of information and new terms to learn. Here are a few tips that will help you in the decision making process.
How to Buy Local Ads on a Budget
Planning an effective TV advertising campaign can feel like a daunting task for the small to mid-sized business. Often, you tend to think that TV advertising is only for the big guns or the national companies. Twenty years ago, that was probably true. Thankfully, there are now affordable options that allow almost any business to get into the TV advertising game.
Step One: Budget
Before you pick up the phone or send a single email, set your budget. You need to have a realistic idea of how much you can spend. Otherwise, you might find yourself talking with an enthusiastic salesperson that convinces you to overspend. Many experts in the field recommend that you use a percentage of your operating costs when setting a marketing budget.