Mobilegeddon!!! Sounds so serious, but what does it really mean? The short answer is that Google is going to downgrade your ranking in mobile searches if your site is not mobile friendly. The first question we often hear is, “How do I know if my site is mobile friendly?” Google has a tool that will tell you. Go to https://www.google.com/webmasters/tools/mobile-friendly/ or simply Google “Google mobile friendly test.” Type in your website address and, bam, the verdict will be in.
Digital advertising for law firms.Digital advertising is one of the fastest growing marketing trends for law firms. You’ve likely heard the buzz and might be wondering what’s it all about. Digital advertising refers to marketing that is digitally displayed. There are many channels for this type of advertising and technology increases the options all the time. Currently, digital advertising is most likely seen on the Internet, smart phones, electronic billboards, and on hand-held devices.
Medical practice marketing ideas have taken an exciting turn and are changing at lightening speed. Gone are the days of monotone voiced statistics and stock photos featuring saccharine smiles. Today’s marketing is interactive, relatable, and attention grabbing. Video marketing for medical practices has quickly taken the lead in this trend.
Marketing Trends for Law Firms
Every business, no matter the size, needs to have a marketing plan. How are people going to hear about your product or service? Don’t leave it up to chance. It’s important to define your brand message and then your marketing plan determines how you will share it with the world.