Marketing for Doctors: A Formula for Success

Posted by HomeRun Creative on Apr 24, 2015 7:00:00 PM

 

Most doctors never considered they’d need a course in medical marketing along with all their other medical school requirements.  Competition is stiff today and to be successful, doctors are realizing they need to embrace marketing. While you don’t have to become an expert, there are a few essential tips that should put you on the right track.

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Topics: Small Business, Marketing Trends

How to Build a Medical Practice: 5 Keys to Success

Posted by HomeRun Creative on Apr 13, 2015 11:34:41 AM

Medical professionals spend years in school and many hours training. It feels a bit unfair that at the end of that journey they must also learn how to build a medical practice, be an entrepreneur, and a marketing expert. However, the medical field is a business. Attracting new patients and retaining the current ones is an important key to building a successful medical practice.

  1. You are the Face of Your Practice

  2. Build a Referral Base

  3. Create a Differentiator

  4. Build a Strong Web Presence

  5. Develop a Medical Marketing Plan

 

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Topics: Small Business, Marketing Trends

Digital Advertising for Law Firms: Pros and Cons

Posted by HomeRun Creative on Mar 27, 2015 10:00:00 AM

Digital advertising for law firms.

Digital advertising is one of the fastest growing marketing trends for law firms.  You’ve likely heard the buzz and might be wondering what’s it all about. Digital advertising refers to marketing that is digitally displayed. There are many channels for this type of advertising and technology increases the options all the time. Currently, digital advertising is most likely seen on the Internet, smart phones, electronic billboards, and on hand-held devices. 

 

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Topics: Insider, Small Business

Mobile Advertising for Medical Practices: Don't Get Left Behind

Posted by HomeRun Creative on Mar 26, 2015 12:23:00 PM

Medical practices face the same struggles as every business. Among those challenges are marketing. What’s the best way to share the message about your practice? There are many answers to that question and a myriad of possibilities. 

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Topics: Social Media Tips, Small Business

Online Marketing for Dental Practices

Posted by HomeRun Creative on Mar 25, 2015 12:55:00 PM

Don't make these dental marketing mistakes

Have you been thinking about online marketing for dental practices and weighing out the options? There’s a plethora of choices and angles to take when you begin to build your presence on the internet. 

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Topics: How-To, Small Business

Learn How To Determine your Marketing Goals

Posted by HomeRun Creative on Feb 26, 2015 2:25:00 PM

Every business, no matter the size, needs to have a marketing plan. How are people going to hear about your product or service? Don’t leave it up to chance. It’s important to define your brand message and then your marketing plan determines how you will share it with the world.

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Topics: Insider, Small Business

Creating TV Commercials for your Small Business

Posted by HomeRun Creative on Feb 20, 2015 12:09:00 PM

Are you interested in creating TV commercials for your small business?  It's an exciting process that can be a lot of fun.  Before you get started, there are a few things to consider.

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Topics: How-To, TV Advertising, Small Business

How to Buy Local Ads on a Budget

Posted by Deanna Van Pyrz on Feb 13, 2015 4:32:00 PM

 

How to Buy Local Ads on a Budget

Planning an effective TV advertising campaign can feel like a daunting task for the small to mid-sized business. Often, you tend to think that TV advertising is only for the big guns or the national companies. Twenty years ago, that was probably true. Thankfully, there are now affordable options that allow almost any business to get into the TV advertising game.  

Step One: Budget

Before you pick up the phone or send a single email, set your budget. You need to have a realistic idea of how much you can spend. Otherwise, you might find yourself talking with an enthusiastic salesperson that convinces you to overspend. Many experts in the field recommend that you use a percentage of your operating costs when setting a marketing budget.

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Topics: How-To, Traditional Advertising, Small Business

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