How to Buy Local Ads on a Budget
Planning an effective TV advertising campaign can feel like a daunting task for the small to mid-sized business. Often, you tend to think that TV advertising is only for the big guns or the national companies. Twenty years ago, that was probably true. Thankfully, there are now affordable options that allow almost any business to get into the TV advertising game.
Step One: Budget
Before you pick up the phone or send a single email, set your budget. You need to have a realistic idea of how much you can spend. Otherwise, you might find yourself talking with an enthusiastic salesperson that convinces you to overspend. Many experts in the field recommend that you use a percentage of your operating costs when setting a marketing budget.